(the teaser of the very first episode, "Matt Gets It.")
John Wayne: Good evening. My name`s Wayne. Some of you may have seen me before. I hope so. I`ve been kicking around Hollywood a long time. I`ve made a lot of pictures out here. All kinds. Some of them have been westerns and that`s what I`m here to tell you about tonight. A western. A new television show called "Gunsmoke". When I first heard about the show "Gunsmoke", I knew there was only one man to play in it. James Arness. He`s a young fellow, and maybe new to some of you. But I`ve worked with him and I predict he`ll be a big star. And now I`m proud to present "Gunsmoke".
Kitty Russell: Matt, you can`t account for everything that happens to people who touch you. You know, I learned a long time ago, there are some things in this life that you just accept the way they are.
U.S. Marshal Matt Dillon: That`s pretty deep for a redhead.
Kitty Russell: I`m a pretty deep redhead.
Festus Haggen: Don`t you think somebody oughta reckon with him, Matthew?
U.S. Marshal Matt Dillon: What did you say his name was again, Festus?
Festus Haggen: I think its Sinclair... Jack Sinclair.
U.S. Marshal Matt Dillon: He`s got no left hand?
Festus Haggen: That`s right. Anyways, don`t you think somebody ought to go reckon with him?
U.S. Marshal Matt Dillon: No!
Festus Haggen: Why not, Matthew?
U.S. Marshal Matt Dillon: Because it was my bullet that took his hand!
Dr. Galen `Doc` Adams: I`ll tell you why the Hagens live so long.
Festus Haggen: Why?
Dr. Galen `Doc` Adams: `Cause they`re too dumb to know they`re dead!
U.S. Marshal Matt Dillon: (to any man seemingly planning to go gunning for somebody.) If you`re gonna to use that gun, you better start on me.
Louie Pheeters: (sitting at the bar in episode "Slocum") Excepting some women, of course, just ain`t nothing prettier than a full bottle.
Dr. Galen `Doc` Adams: (Festus offers to buy Doc a beer with a silver dollar that he earned from shoeing horses in episode "Whelan`s Men".) Why don`t you take that money and invest it in something? Why don`t you do that?
Festus Haggen: Invest it in what?
Dr. Galen `Doc` Adams: There`s wonderful land values outside of Dodge. Now why don`t you go out there someplace, look around, and buy yourself a lot?
Festus Haggen: A lot of what?
Dr. Galen `Doc` Adams: A lot! A lot of land!
Festus Haggen: Well fiddle, I can`t afford to buy a lot of land. You probably could the way you`ve been a bilking and gouging...
Dr. Galen `Doc` Adams: Oh, hush up! I`m trying to help you, for heaven sakes. It don`t cost a whole lot to buy a little lot.
Festus Haggen: What do you mean it don`t cost a whole lot to buy a little, or a whole lot to buy a lot, what do you mean?
Dr. Galen `Doc` Adams: Well, I mean,... a little lot of land!
Festus Haggen: But there ain`t no such a thing. A little`s a little, and a lot`s a lot, there ain`t no little lot, or lot of little, don`t you see? Now you want that beer or don`t you?
Dr. Galen `Doc` Adams: No I`m... I`m all worn out.
Festus Haggen: (and as Doc walks away Festus Hollers) If you change your mind me and Newly will be over at the Longbranch having a whole lot of little beers.
(Chuckles and flips his silver dollar)
Festus Haggen: Now I`m buying.